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DFS Memorials vs HonestFarewell

DFS Memorials features one cremation provider on each city page. HonestFarewell shows every home's checked price. Here's how they differ.

Written by
Emily Wilson, Writer & Editorial Reviewer
Checked by
Jennifer Martin, Senior Editorial Writer & Reviewer · Oct 26, 2026
Reading time
2 min
Last updated

In short

DFS Memorials shows one featured provider on each city page at a published price, and that provider pays DFS a fixed fee per referral. HonestFarewell shows every home we've checked in an area, each with its own price and the date we checked it. In Los Angeles, DFS lists one provider at $1,045; our page shows 55 price lists from $1,030 to $5,650.

Checked by Jennifer Martin, Oct 26
Written by
Emily Wilson, Writer & Editorial Reviewer
Checked by
Jennifer Martin, Senior Editorial Writer & Reviewer · Oct 26, 2026
Reading time
2 min
Last updated
On this page · 3 sections
  1. Side by side
  2. Which suits you
  3. Where these facts come from

In short

DFS Memorials shows one featured provider on each city page at a published price, and that provider pays DFS a fixed fee per referral. HonestFarewell shows every home we've checked in an area, each with its own price and the date we checked it. In Los Angeles, DFS lists one provider at $1,045; our page shows 55 price lists from $1,030 to $5,650.

Who wrote this. We're HonestFarewell, so we're one of the sites on this page. We aren't affiliated with DFS Memorials, and DFS Memorials hasn't reviewed this page. Facts about DFS Memorials come from its own public pages, checked October 26, 2026, linked at the end.

Funeral homes can pay us for a labelled "Sponsored" listing, but no one can pay to change our price lists or the order of homes. If something here is out of date, email hello@honestfarewell.org and we'll fix it.

DFS Memorials and HonestFarewell both help you find an affordable cremation, in different ways. DFS lists one featured provider on each city page and publishes its price. We show the prices of every home we've checked in an area, so you can choose.

Side by side

DFS MemorialsHonestFarewell
What you seeOne featured provider on each city page, with its priceEvery home we've checked in an area, each with its own price
Who you payThe provider, directlyThe funeral home you choose, directly. We're never paid by families
How the site is paidA fixed fee from the provider for each referralOptional flat plans that funeral homes pay for a labelled listing; never a fee per request
Can paying change the order?It says homes can't pay for higher placementNo. Sponsored listings are labelled and kept apart
Price datesShown on the page (for example, "Prices last verified October 2026")The date we last checked each home's list
Coverage80+ providers in 42 states and 3 Canadian provinces, by its count85 metro areas in 10 states
Los Angeles exampleOne provider at $1,04555 price lists, direct cremation from $1,030 to $5,650

Our prices are each home's direct cremation line; ask what it includes.

Which suits you

If you want one name and one price, fast, DFS gives you that. If you'd like to see the range in your area before you call anyone, our price pages show it. Either way, ask the home what its price includes before you agree to anything.

How HonestFarewell works, for both sides. Families get checked prices, guides and a planner for free. Funeral homes can claim their listing for free, and once we've checked a claim, requests from up to 5 families a month come straight to that home.

Paid listings are labelled "Sponsored". We never charge a home for a family's request, and no payment changes a home's prices or where it ranks. Our Advertiser Disclosure (opens in a new tab) explains it in full.

Where these facts come from